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Pillars of our Strategy

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Financial Planning Process

Every Human being is unique and so are their needs. Hence a comprehensive goal-based planning approach takes into consideration the holistic view of one's economic situation: current investments, risk profile, age, number of dependents, assets & liabilities and so on.

Generating your Risk Profile:
Our research-backed evaluation method helps us generate the individual's unique Risk profile.

Assessment of current financial situation and identification of gaps, if any, in your current asset allocation.

Establish financial goals – like buying a house/car, education, marriage, retirement.

Create and implement a customized and integrated financial plan to fulfill the objectives. Also develop alternatives.

Review the plan periodically and make changes whenever necessary.

Why Financial Planning?

No matter which income bracket one falls in, it is important to plan one's finances in order to make best use of one's money to reap long term benefits and reach goals through the assets in hand. Each financial decision one makes can affect several other areas too. Every decision regarding our finances needs to be monitored through a proper plan drawn in advance.

The following points explain why financial planning is important.

Improving one's Financial Position A strong capital base can be built with the help of efficient financial planning. A well thought out investment strategy can multiply one's wealth.

Better Income Management It is possible to manage income effectively through planning. Managing income helps in segregating it into tax payments, tax savings, other monthly expenditures and savings.

Goal-Based Investment A proper financial plan that considers the income and expenditure of a person, helps in choosing the right investment strategy and asset allocation. It enables the person to reach the desired goals.

Standard of Living A proper financial plan acts as a guard in unexpected or unfortunate situations and enables the family to survive hard times.

Inflation Developing countries like India tend to have high inflation. It is important that savings keep pace with inflation.

Problem of too many choices In today's world, investors tend to get confused because of too many competing investment products to choose from.

Busy lifestyle Often people need professional management services along with regular monitoring because they find it difficult to spare time.

Social & Demographic Shift Increasing number of nuclear families indicates that more often now than it used to be, people need to provide themselves for their post-retirement expenses like hospital bills etc.

Retirement planning has assumed unprecedented significance. With rising life expectancies, people need to save for more number of years for the post-retirement stage.

Factors to consider while choosing a Financial Planner

Professional experience and background.

Range of products/services offered

Infrastructure and Technology

Ethical standards and Code of Conduct

Best-in-class Research Capability

Mentorship Grid

Financial advice is provided by a variety of participants in the financial sector. Insurance Agents numbering about 2.5 million and about 1,00,000 AMFI/NISM certified Independent Financial Advisors (IFAs) have traditionally been connected to a number of households in this enterprise. However, of late this community is facing a lot of difficulty in conducting his profession in the face of various headwinds.

Amongst this community there are quite few who have acquired tremendous amount of knowledge and experience and want to share it with other members of this fraternity. They also possess strong organisational and leadership skills. But most importantly they are passionately attached to their profession. And they will like to chalk out a path which not only ensures a satisfactory income for him and his peers but also raises his self respect and dignity. We believe that they can become a catalyst to revolutionize the field of financial advice if they are backed with:

A strong brand name

Access to state of the art technology

A constant interaction to further enhance their knowledge base and keep it relevant

Access to latest tools and tutorials on selling skills

Citrus Advisors in association with I-Can Financial Solutions wants to contribute to starting this initiative. The starting point for this will be to raise the respect for financial advice as a service and Financial Advisor as a service provider in the eyes of the investor. We believe that this will only be possible if:

Advisor puts the interest of the investor uppermost in any advice

He enhances the value he delivers to the client

Acquires knowledge and keeps it updated to be able to guide the client properly

Adheres to a code of conduct that wins the confidence and respect of all concerned

Understands that there are no shortcuts to competence – professions which enjoy high degree of respect such as engineering, medicine etc also entail a lot of hard work.

We invite likeminded individuals from various parts of the country to join us in this movement. If you share our vision and have a passion for the profession, we can work together.

We will expect you to create a path to a brighter future for as large a community of Advisors/Distributors as you possibly can. There may be a need to step beyond the immediate gains to oneself and adopt a number of grass root advisors and hand hold him to a better life. This will be possible by adopting technology in your own business and demonstrate its ability to enhance the business potential. We will not only provide you the technology platform but also supplement with well researched advisory inputs. We also intend to set up a forum for the mentors to interact with us and each other where we discuss and address issues with relevance to the field of financial advice and explore ways and means of reaching the items (a) to (d) to every advisor that is being mentored . The forum will also but also ensure that we constantly work to raise the dignity of the profession.

Email Us @ mailback@icanindia.com

Client Centricity

Our client's success is our success. The organization has a culture that delivers a client-centric strategy. We are committed to establishing long-standing relationships with our clients based on mutual trust and integrity. Our extremely well-qualified team of product specialists and financial planners are focused on providing well-researched solutions based on client needs.

Technology Enabled

State-of-the-art multi-product technological platform which ensures a seamless experience for associates and clients, ease of online secure transactions, performance analysis, security of client information, 360 degree view of portfolios, daily valuations and auto-generation of reports/prompts/alerts.